The Score Sportsbook

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• Sportsbook operators can apply for licensing within the frameworks that these states have established. To date, theScore Bet is operating in Colorado, Indiana, and New Jersey, with plans to expand into additional states soon, pending receipt of required licenses and approvals. Why isn’t the Android app available on the Google Play Store?
• Start betting on theScore Bet and unlock exclusive offers and promotions.
• TheScore Sportsbook NJ Review As New Jersey sports betting grows, more companies continue to enter the marketplace. That’s good news for bettors, especially now since theScore Sportsbook is the latest to get in on the sports betting action. That’s right, theScore sports betting is now live.

Currently, theScore Sportsbook Welcome Offer is a first deposit match up in the form of a free bet. To qualify for this bonus, you will need to deposit a minimum of $10 into your account. Then, your account will be credited with a free bet amounting the value of your deposit by 100%. Note that the maximum amount of the bonus is $100.

Mobile-first sports content has been the mission of theScore since they launched their first mobile app in 2007. In partnership with Monmouth Park racetrack and casino, theScore sportsbook is live with a full mobile sportsbook in New Jersey. A theScore Colorado Sportsbook is expected later in 2020.

TheScore sportsbook app goes beyond their curated content, fantasy picks, results and alerts – allowing NJ residents to bet on pro leagues and sporting events from around the world.

Below you’ll find a detailed preview of what you can expect from theScore sportsbook in New Jersey. You’ll find how their platform – powered by technology partner Bet.Works – operates below. You will also find practical information on what to expect from the betting markets, banking options and apps.

theScore Sportsbook NJ Promo Code and Welcome Bonus

New Jersey residents have a lot of choices when it comes to online sportsbooks. Stiff competition between the brands means that you can take your pick of some generous welcome bonuses.

While theScore have a loyal audience via their quality coverage – they will still need to offer incentives to turn regular readers into real-money bettors.

Typically, NJ online sportsbooks offer free bets and matched welcome bonuses, along with standing and one-off promotions. Here is what players using theScore will receive:

• No-Deposit Offer: Most major NJ betting brands offer a free bet bonus simply for registering, with no deposit or credit card information needed. These range from $10 to $30. Some need special promo codes; others are automatically awarded to newly registered players. Expect some restrictions in how long the bonus lasts and a minimum odds level needed.
• Matched Welcome Bonus: Sportsbooks incentivize deposits by matching your first one with bonus money. The amount varies, with anything from $100 to $1000 possible – usually at 100%. You’ll need to wager this bonus money before it can be withdrawn. Sportsbooks have wide variations in how many times they require ‘play-though’, ranging from 1x all the way to 20x.
• Risk-Free First Bet: Instead of a matched bonus, some NJ sportsbooks remove the risk from your first bet. This returns your stake in the form of a bonus bet if your first wager loses. Again, there are often play-through requirements.

Loyalty Scheme and Promotions at theScore NJ Sportsbook

Incentivizing readers to switch from content to betting is only one aspect of the long-term success for theScore. The next part is keeping bettors loyal to their apps.

A common way to do this is with a mixture of promotions and a loyalty points scheme.

Points schemes at online sportsbooks take two main forms. Some are simple flat cash-back schemes. This lets you switch points collected for bonus bets or cash on demand. The other main type uses tiers. As you climb levels, the bonuses and extras get bigger and better. If you are a high-roller, then look out for VIP levels, which can come with custom bonus deals.

Promotions are a natural way for theScore to market. Their media coverage of big events will naturally lead to special betting offers. As well as one off promotions for big sporting events, there are usually standing offers. These can include reload bonuses, insurance for parlays or overtime scores, guaranteed best odds or extra loyalty scheme points for specific types of bet.

theScore Online Sportsbook: Software Platform and Apps

theScore have more experience with smartphone apps than any brand in New Jersey. They are a mobile-first media company – experienced in making sure their news, opinion and picks content is at its best via apps.

The platform for sports betting will be provided by technology partner Bet.Works. This company provide fully managed platforms which cover smartphone apps and desktops.

Recent changes in technology requirements for Apple apps mean that new sportsbooks need big changes before entering the app store. It will be interesting to see whether theScore can get around this by adding sports betting to their current (media only) app for NJ residents. If not, then iPhone and iPad users will need to use the responsive mobile website as an interim measure.

Android users will be able to download theScore sports betting app from the main website (not the Play store).

Almost all sports betting sites have a 3-column layout. This puts the list of sports on the left, matches (along with main lines and links for more bets) in the middle and your betting slip on the right. Separate areas of the apps will handle your account, banking options and bonuses. New Jersey DGE rules specify that responsible gambling information also needs to be prominently displayed.

What Sports Will theScore NJ Sports Betting Site Cover?

The biggest betting markets will always be whichever of the major sport pro leagues is in season. All NJ sports betting sites feature in-depth coverage of the NFL, NBA, MLB and NHL. All the conferences and leagues, play-offs and season long bets (props and outright winners) are covered. You’ll also find the main college leagues for the majors available to bet on.

Outside of the pro leagues, soccer is popular, as are golf, tennis and fighting sports. You’ll also be able to bet on motorsports – plus many country specific and regional sports.

New Jersey does not allow non-sporting contests like the draft to be bet on. theScore also have a wide range of eSports coverage. This is currently restricted for betting purposes, though as this area grows, it could potentially form part of future NJ regulation updates.

What Kind of Bets Will theScore NJ Offer?

With a technology platform from cutting-edge provider Bet.Works, live betting should be on offer at theScore. This allows you to place a variety of bets in real time – while the game is underway. A data feed will ensure that these odds are kept up to date, reflecting the current state of play. Cash out betting is unknown at this point. This allows bets to be redeemed early for a price that reflects their current status.

Alongside these technology options, regular single and multiples betting will be comprehensively covered. Here is a list of the types of wager you’ll be able to place:

• Money Line
• Spreads
• Teasers
• Round Robins
• Period Betting

When you drill down to the individual sports, a lot of specific bets become available.

Banking Options at theScore Sports Betting Site

Each New Jersey sportsbook needs a brick and mortar casino or casino-racetrack license holder to partner with. theScore.bet are working with Monmouth Park Racetrack and Casino. Making a deposit at their casino cage is likely to be one of the banking options.

Most people prefer to use the apps and website to deposit. Based on the other NJ sportsbooks, there will be plenty of safe and secure options if you wish to do this. These include using your regular bank cards (debit or credit). Visa and MasterCard are accepted by all sports betting sites, with Amex and Discover also possible.

If you prefer to use a 3^rd a party to keep your bank and betting account separated, then you’ll have several choices. PayPal accepted sportsbooks are few and far between in NJ. Skrill and Neteller work in a similar way and are accepted more widely.

Bank transfers using either ACH (known as eChecks), Bill Pay or Wires are commonly accepted payment options. Wires are expensive for smaller deposits, though still used for bigger amounts.

Finally, cash payments can be processed via 7-Eleven stores. This uses the PayNearMe system.

Many of these deposit methods will also work for your withdrawals. These include PayPal and the other eWallets, ACH transfers and wires. Your withdrawal method will default to the same method you deposited with where this is possible.

Responsible Gambling at the Score New Jersey

Protection for people with gambling problems is a requirement for online sportsbooks in New Jersey. Links to this information will need to be prominently displayed on both the apps and website for theScore’s sports book.

In addition to general information / self-assessment questions, tools are required to ensure that bettors can take time-outs, self-exclude and set limits on their deposit and betting levels. This is expected to be part of the Bet.Works platform. Links to help organizations in New Jersey will also be provided on this page.

Wrapping Up: What Will Make theScore NJ Online Sports Betting Site Different?

With a huge reach among sports fans, theScore certainly has the means to become a successful betting site. While New Jersey will be the first live book, their reach means that we could see theScore sportsbooks in many states if this one is a success. One open question is how this brand will tie their picks content into their betting lines.

Monmouth Park already license a William Hill NJ sportsbook. Adding theScore will certainly increase their reach.

As experts in mobile-device first content, theScore have set the bar high in terms of expectation from their apps. Combining this knowledge with the newest technology from Bet.Works has the potential for creating a standout product.

You will find the latest theScore NJ promo codes and bonus information right here, as soon as the site goes live – remember to bookmark this page today.

In a way, sports betting has run through the veins of theScore since its genesis.

So it seems appropriate for the Toronto-based media company to become a sports betting provider.

On Tuesday, theScore announced it had partnered with New Jersey racetrack Monmouth Park and with technology provider Bet.Works.

As a result, theScore has set itself up to join an ever-expanding NJ sports betting market with a target launch of mid-2019.

“Even before PASPA was repealed, there was a lot of discussion internally about what the right way in that environment would be for us to take the next step,” Benjie Levy, COO of theScore, said in a phone interview.

“Lots of media companies talk about becoming affiliates. There’s other types of partnerships you can look at. … When we were assessing those options and looking at what the best role was for our user base in that context, any time we looked at anything short of becoming an operator seemed like it was less fulfilling of an opportunity. Like we’d be leaving something on the table.”

Merging media with sports betting business

Before the internet transformed the way in which the world disseminates information, theScore was around.

Though its mobile app debuted in 2007, theScore was once a cable network in Canada.

A bottom-of-the-screen ticker scrolled scores even during commercials. Oldies music serenaded viewers of the channel, then known as Headline Sports.

Since then, theScore, which sold its TV network to Rogers Communications, has become a go-to source for sports information. For the past 10 years, theScore has gained traction in the US, where, according to Levy, two-thirds of the company’s users live.

Now, theScore is taking its next step, a “natural next phase,” according to a statement from company founder and CEO John Levy, Benjie’s father.

“This is a transformational moment for theScore, becoming the first media company in North America to announce its plans to launch online and mobile sports betting in the United States.”

“Gaming’s always been part of our DNA,” Benjie Levy said. “Our view is that gambling is just another part of the sports experience.”

Fan engagement tops all else

A company that provides sports scores and news via its mobile app and website, theScore began considering entering the sports betting space since before PASPAwas repealed in May.

Internal conversations ramped up over the summer, leading to theScore bringing in David Wang, an iGaming veteran formerly with Wynn Resorts and MGM, as a senior advisor in August.

Interestingly, Wang also serves as the CEO and founder of Bet.Works. With Wang, theScore began exploring “opportunities in sports betting,” according to John Levy.

During the past few months, theScore started building the pillars of becoming a sports betting operator. And on Tuesday, the company announced its partnerships: Monmouth Park (which also boasts William Hill NJ as a partner) and Bet.Works.

Media + sports betting

When theScore does roll out its product, which will be featured in a sportsbook app as well as a browser, it will tap into its standing as a media provider integrating sports betting rather than the other way around.

That, Benjie Levy said, will help theScore stand out from the crowd.

“When we look at what’s going on in the sports betting business today … with betting increasingly happening on mobile and in-game, you see the operators all working their tails off to try to increase the amount of engagement that happens on those platforms. They’re adding live data. They’re trying to add live video. They’re trying to create a sports engagement experience on the betting platform to try to keep users there longer and stimulate more betting.

“Our view is entirely to flip that situation on its head. We have the platform where it’s natural for users to engage around sports, to consume the content and chat with their friends while the game is going on and before and after. We think that moving the transactional element closer to the engagement is a much more natural experience than trying to recreate an engagement environment on a fundamentally transactional platform.

“Because of that, any option short of becoming an operator ourselves wouldn’t give us the latitude to execute that that was fulfilling. Not fulfilling just to us but to our users, who we put out in front of all of this.”

Joining NJ sports betting late not a worry

Certainly, the NJ sports betting industry has ballooned since going live in June.

Last month, the fourth month of available online wagering, saw mobile products account for 72 percent of an unprecedented $330 million in handle.

DraftKings Sportsbookand FanDuel Sportsbook, once primarily focused on daily fantasy sports, have emerged as heavy hitters. And of course, there are European bookmakers such as William Hill and BetStars NJ.

Yet John Levy is not concerned about entering the industry late. For the reasons detailed above by his son.

“The other guys should be worried about that,” the company’s founder said. “We’re not in the least worried about that. I’m not trying to sound arrogant. We have a pretty solid user base in New Jersey already in our app. That’s true for users across the US.”

‘We know our users’

More than 4 million active users utilize theScore’s app, which the Levys said is the second-most popular in North America. The company also reached 50 million sports fans on its social and emerging platforms in the third quarter.

“We know our users have a high propensity to gamble,” Levy continued. “We did our own surveying, we see it in the behavior patterns of users in the app. Our theory is simple: We’re doing all the hard stuff. We’re giving them all the data, all the information, we’re pushing all this stuff out to them. It’s a very personal experience, and they’re going elsewhere to place wagers.

“Our whole philosophy is not to push anyone to do anything. That’s not our style. We’re going to make (sports betting) available. … We honestly think we have the opportunity in this space to go up against the biggest or the smallest … to really be the predominant brand in the sports betting business in New Jersey. Because of the trusted relationship and the relationship we have with our users.”

Added Benjie Levy:

“We don’t shy away from anyone. Our offering is going to be as competitive with anyone in the marketplace, both in terms of core sportsbook offerings and in terms of innovation we’re going to bring to the marketplace. … We think there’s really, across the board, areas for us to differentiate.”

New Jersey first, then …

The Levys continue emphasizing the importance of user engagement and enjoyment.

“All we care about,” John Levy said, “is providing the users with the best experience they can have in sports.”

Sports betting, he added, “is just one particular aspect of why people love sports.” Because of that loyalty, he noted, theScore could gain “the inside edge to penetrate the market effectively and at a significantly reduced cost” compared to competitors.

A team of engineers — actually, theScore’s whole team, John Levy said — is focused on meeting the company’s timeline of a mid-2019 launch of its NJ sports betting app.

The Score Sportsbook Nj

It seems like the perfect time, he said.

When will theScore launch in NJ?

Depending on actual activation, theScore’s sportsbook could begin at the tail end of the NBA season, during the dog days of MLB summer, and be honed by NFL and college football kickoff.

While theScore is focused on getting off the ground in New Jersey, by no means does it have tunnel vision.

“Our users are in every state,” John Levy said. “This was never thought to be just a one-state solution. Our brand is recognized across the country. And yes, New Jersey happens to be the first (entry point for theScore) and it’s a great one to start in. … Obviously I think we’re going to be able to shine there. But clearly our intention is to roll this out across the country depending on how states open up and how they deal with it.”

Added Benjie:

The Score Sportsbook

“Our intent is not to get into it as one-state operator. We’re ready to consider and engage other opportunities in other states. … We’re actively engaging now.”